We do Remarketing Campaigns for Websites to re target the visitors who have already visited your website. Remarketing is among the most powerful ways to interact with your audience. One of the main challenges with these programs is the lack of precision around audience segmentation. This is often the result of a lack of valuable online interaction data. Personas can be greatly enriched when valuable online behavior characteristics are part of the equation.
Please read below to know what Remarketing is and how it works and How e can help you do it the right way. Remarketing in Google AdWords consists of static image, animated image, video and text ads that are placed on the Google Display network. What makes remarketing different from standard Display advertising is the targeting.
Remarketing consists of using a special tracking code to place cookies in the computer of people visiting your website, and then serving ads to those with that cookie, specifically, on the Display network. The main point with remarketing is that you want to find those people who have shown enough interest in your products or services to visit your website. These people are more likely to perform whatever activity you’re considering a conversion than people who have not yet been to your website.